The Building Is… is a series of physical games centred around the idea of a sentient building being brought to life by its playful inhabitants. It was created by Hide & Seek as part of the Joue Le Jeu exhibition which aimed to showcase “new forms of games that are at the heart of the emerging golden age of creative game design” in Paris’ La Gaite Lyrique. Hide & Seek was, of course, completely thrilled to participate.

The Building Is… incorporates the architecture of the 150 year old Building into how each game plays – meaning that the games are about the Building, but are also literally embedded in it, creating the impression that you, the player, are interacting with a giant, emotional, sentient being. It asks, “What if the Building was alive? What if it had feelings? What would they be?” and allows you to get to know it, play with it, and ultimately change the way it feels.

In each game you, the player, interact with one of the Building’s senses : Listening (in which you make a sound the Building wants to hear), Smelling (in which you negotiate the contours of the Building’s nose so that it can take in your scent), Feeling (in which you touch the Building rhythmically) and Seeing (in which you help the Building see into places where its security cameras do not point). After forming an impression of you through your actions in these games, the Building will tell you what type of person it thinks you are – and if you’re lucky enough it might let you into a secret room where its heart lies…

We worked with a truly incredible group of people to bring the Building to life and can’t thank them enough for all their hard work:

Fred Deakin and Co.
Pan Studio
Visual System

And of course endless thanks must be given to the wonderful people at La Gaite Lyrique who introduced us to this loveable, moody old structure in the first place.