Mark will be sharing his in depth knowledge of the market at MIPCube in Cannes:

MIPCube represents the forefront of innovation within the content industry.

The MIPCube programme includes a wide range of high-level talks, mind-blowing competitions, and a dedicated matchmaking and demo space, MIPCube Square, right at the heart of MIPTV.

AN AUDIENCE OF USERS: TURNING TOP-DOWN INTO TRUE ENGAGEMENT

During MIPCube’s conference tracks we’ll discuss how the transformation of passive viewers into users is profoundly changing the entertainment formula. Join us in this transition from top-down messaging to individual relationship management. Over three days, we’ll address the following production-to-collaboration fundamentals:

  • How to create for an audience of users
  • How to build and engage an audience of users
  • How to monetise an audience of users

And that’s not all. Access best practices from experts around the world, actionable “How To” sessions, inspiring keynotes, and more.